Description
The House has an incredible story, which is above all that of a visionary spirit, with a melodic name from afar. The name AYALA seems to have been tailor-made, by chance, for the village of Aÿ, where the House has been located since its creation. A curious and audacious personality, Edmond de AYALA always sought to go further. Casa AYALA is vibrant with the spirit of excellence and adventure inspired by its founder.
A pioneer in introducing a drier style, he had the talent to launch “dry champagne” in 1865, with just 21 g/L. A bold statement in favor of purity, contrasting with the traditional French dosage of over 150 g/L at the time.
Since its creation, the young House has been a fundamental reference, having been one of the founding members of the Syndicat des Grandes Marques in 1882, today called the Union des Maisons de Champagne.
After France, the House continued its growth in England, thanks to Fernand, Edmond's younger brother, who established a lasting awareness of the brand, leading to a royal warrant in 1908, following the coronation of King Edward VII.
The House enjoyed a golden age in the 1920s with an annual production of one million bottles, placing it among the largest Houses of the time. During the post-war period, the House was led by the great names in Champagne, René Chayoux and Jean-Michel Ducellier, who promoted the interprofessional organization, contributing to the development of the denomination.
To restore the sleeping beauty of Aÿ to its former greatness. The construction of a new wine cellar in 2007 provides the House with a modern winemaking tool, in line with the ambition of the quality of AYALA Champagne wines. The redistribution on the international stage was carried out successfully.
Hadrien Mouflard is appointed Executive Director in 2012, whose mission was to accelerate the development of AYALA in France and internationally. The style of the wines is asserted in Chardonnay. The brand's identity is completely rethought, with the design of new labels inspired by the Maison's historical codes. Numerous investments have been successfully launched in the vineyard and cellars.
For 10 years, the House has carried out great precision work to develop the uniqueness and quality of the cuvées and reinforce the pillars that form the AYALA style: pure expression of Chardonnay, unique diversity of crus, tailor-made blend, reserve wines and low dosage .