MARTINI® captures the spark that led two men to embark on a lifelong mission to leave their mark on Italian culture. Alessandro Martini – a shrewd entrepreneur with a global vision – and Luigi Rossi – a creative genius whose botanical fragrances would seduce noses all along Turin's Via Dora Grossa... It was the year 1863 when their newly formed partnership manifested itself through their first vermouth: MARTINI® Rosso. This original blend remains unchanged to this day.

"VOLERE É POTERE"

These are the words immortalized on the gates of Casa Martini. "When there's a will, there's a way" conveys the vision shared by Alessandro Martini and Luigi Rossi to represent the best of Italian quality and style.

Since 1864, the fields of Pessione in northern Italy have been our home. The railway line linking Turin to Genoa runs right alongside and was crucial to our expansion ambitions. Entire generations of families have made Martini what it is today. The faces of the locals overflow with pride, and the air around us carries the sweet aroma of our vermouth.

The original MARTINI® recipe remains a closely guarded secret. Our masters recognize it only by its aroma and flavor. Every year, more than 500 samples of botanical ingredients pass through Ivano's nose, and only his experience, combined with Beppe's, allows Luigi Rossi's legacy to be preserved.