Louise Dennett, our global brand manager, explains: “We make whisky because we want people to enjoy it. There are many technical aspects to making it so flavorful. But ultimately, what matters is that our single malt is delicious and that we open the door to the wonderful moments you can have with our whisky. Because we think there’s a simple joy in that.”

“Throughout the campaign, we spiced up little ‘Easter eggs,’ little things to find,” says Aldridge. “There are anagrams of Glenmorangie: ‘A Ginger Lemon’ on the train and ‘Mango Reeling’ as a neon sign. Just like the anagrams, each of the visuals has the recurring giraffe motif. The idea was that they would appear in each of the visuals like little games, almost cameo performances.”

“What’s incredible about this campaign is that it’s very different from what we’re used to seeing in whisky campaigns. For Glenmorangie to have the courage to take on this campaign is truly refreshing.”

Dennett adds: “Miles has been a wonderful partner in building our campaign. When you look closely at each scene, there’s an extraordinary richness to the storytelling. By considering all aspects, he helped us create not just images, but a whole Glenmorangie world, open for everyone to explore.”